Still waiting for that comment from you about the Post bailing on your team, Mikey...
The Panthers have instituted a "First-Timer" ticket giveaway, allowing one-time-only free entry to games for those who otherwise wouldn't have given the team a look. (The opposing teams on those nights? Ummm...Atlanta? The Islanders? No one in the building anyway.)
This is a fine idea on the surface. Joe and Jane Six-Pack now have the opportunity to get into the BAC fer nuthin', raising the level of exposure for the club and it's product. Odds are out the window, but at least some of them are likely to come back on their own dollar.
Season seat holders, the bread and butter of any NHL organization, have yet to react, but in any event, increased publicity and a rising demand for tickets only benefits everyone long-term.
Thanks to Mirtle.
UPDATE: the teams available (so far) are as follows:
Th., Oct. 16 vs. Wild
Sat., Oct. 18 vs. Islanders
Fri., Oct. 24 vs. Sharks
Th., Oct. 30 vs. Senators
Wed., Nov. 12 vs. Lightning
Fri., Nov. 14 vs. Red Wings
Mon., Nov. 24 vs. Hurricanes
Wed., Nov. 26 vs. Devils
Fri., Nov. 28 vs. Rangers
Not a bad selection, but I'm guessing the Wings and Rangers are gonna be toughies.